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This story is from November 14, 2007
Do kids get their due from the 70mm?
On Children’s Day, DT asks filmmakers if kids really get their due from the 70 mm.
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A still from Blue Umbrella Times have changed indeed for the kiddie film industry.
Filmmakers can no longer tend to take the smart kids of today for granted. “Children today are exposed to so much content that if you don’t give them what they want, they will turn to alternative options,” says Siddharth Roy Kapoor, executive vice president of a film production company.
While filmmaker Sai Paranjpe pioneered many new techniques for children’s cinema, there are few worthy successors to carry on her legacy.
In spite of bright spots like Vishal Bharadwaj’s Makdee or Blue Umbrella, the genre, according to filmmakers and trade analysts, has taken a lot of beating. “Much of it is due to lack of proper distribution channels. What’s more, single screens were unwilling to screen such films earlier,” feels Ashish Saxena, CEO of a Mumbai production house’s film cell.
A more serious charge is labelled at filmmakers. “Filmmakers never have made a concerted effort to make quality cinema for children,” feels Kapoor. “These movies were made with low budgets. You have to get inside a child’s mind. A child would like to see not just children but also more adults in a “children’s movie,” says filmmaker Vivek Agnihotri, whose next venture is a children’s movie.
Filmmakers can no longer tend to take the smart kids of today for granted. “Children today are exposed to so much content that if you don’t give them what they want, they will turn to alternative options,” says Siddharth Roy Kapoor, executive vice president of a film production company.
While filmmaker Sai Paranjpe pioneered many new techniques for children’s cinema, there are few worthy successors to carry on her legacy.
A more serious charge is labelled at filmmakers. “Filmmakers never have made a concerted effort to make quality cinema for children,” feels Kapoor. “These movies were made with low budgets. You have to get inside a child’s mind. A child would like to see not just children but also more adults in a “children’s movie,” says filmmaker Vivek Agnihotri, whose next venture is a children’s movie.
In fact, a top corporate house even plans to buy the Krrish branding for a film on ‘junior Krrish’ and promote it in a big way. Interestingly, Aamir Khan is making his directorial debut in a kiddie film, Taare Zameen Par. “Filmmakers should ensure that their products have a certain quality that children would want to watch it,” says Kapoor.
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